Are you looking at your business’s new technology and wondering why you’re not getting enough bang for your buck? Well, the problem might not be the technology. Many business leaders want fancy apps to impress clients, increase efficiencies, lower COGS, and improve profits. This strategy makes sense and sounds easy. But human nature makes it harder to do. If it were that simple, there would be many more successful small businesses and self-made millionaires. So, what’s keeping us all from achieving success?